Design & Communication Course

Overview of Design Communication Course

The design & communication course encourages students to apply principles of design, visual elements and optical details to accentuate various forms and types of media. A major part of improving visual aesthetics is learnt by students through graphic designing and its nuances. Learners also gain effective communication strategies in designs through multimedia platforms as well as advances tools and technologies.

Owing to its capacity of making an impact on masses in terms of design, visual presentation, this course in design and communication infuses lot of interest among students every year. The design and communication are vital elements for brand imaging and building in order to pitch stories for sales and advertising. Promotion of targeted message through advertisements, banners and so on influences consumers and their behaviour. Students having creative bent of mind, inclination towards technological tools, good knowledge of colour palette, layout and designing do well after completing Communication Design course.

The design elements lend a profound and everlasting meaning to communication patterns, especially to mass media platforms that impact consumers decision and interest. The study of design & communication helps in creating innovative design for different products and services meant to be highlighted through visual and digital platforms.

A Unique Teaching Method

At IADA, the academic ecosystem consists of theory, practical training, experiential and hands-on learning. This approach serves academic interest and learning of students. The regular interaction with industry experts, professionals and influencers also helps students to gain holistic growth and perspective. Learn design communication from industry experts.

Programme Highlights
Learning Outcomes
Course Outline
How To Apply

Equip students to understand brands and accordingly plan marketing strategy
Channelises students’ innovative and creative attitude keeping design as a focal point
Includes extensive CAD training in software like Adobe photoshop, InDesign and Illustrator
Collaboration with agencies of national and international repute helps students in IADA to have industry exposure as well as develop professional perspective in design and communication
A must internship of four months in the final year of study helps students polish skills and talent

Equips students with CAD training to make best use of their creative ideas
Enables students to develop problem solving and trouble shooting skills and attitude while offering design-based techniques and platforms
Support students to learn, create and execute time bound action plans for design outcomes
Experiment and learn various design techniques to draw attention to design details, visual functionality and aesthetics
Opportunity to design products highlighting realistic pattern and forecast based on concrete data from WGSN

Helps students to hone aesthetic, visual and designing skills as well understand the process of conceptualisation, designing and implementation that widen their horizons.